{"title":"New Balance","description":"\u003ch2\u003eThe beginnings\u003c\/h2\u003e\n\u003cp\u003eWith over 100 years of history, New Balance is one of the earliest representative of the sneaker brands. William J. Riley conceived the brand in 1906 in Boston, but at that time his focus was far from on designing shoes. He and his team began making insoles, inspired by the chickens that roamed his yard. He designed an insole that, like a chicken's foot, offers three points of support for the wearer, while providing the best possible stability and comfort.\u003c\/p\u003e\n\u003ch2\u003eThe first New Balance sneaker\u003c\/h2\u003e\n\u003cp\u003eYears later, Riley was joined by American businessman Arthur Hall, with whom he developed the first New Balance sneaker in 1938. The shoe was made for the local running club known as the Boston Brown Bag Harriers. Interestingly, the running shoe had a kangaroo leather base and it improved the performance of the runners. As the years went by, the range of shoes was expanded to include sports such as boxing, tennis and baseball. On the day of the Boston Marathon in 1972, Jim Davis bought the company and took the original idea further.\u003c\/p\u003e\n\u003cbr\u003e\n\u003ch2\u003eA breakthrough in the shoe industry\u003c\/h2\u003e\n\u003cp\u003eThe first shoe to feature the brand's iconic 'N' logo was the New Balance 320, which was named the number one running shoe on the market at the time by Runner's World magazine. It gained considerable popularity, and its popularity was further enhanced when names like Steve Jobs and Barack Obama started to wear New Balance sneakers.\u003c\/p\u003e\n\u003ch2\u003eNew Balance nowadays\u003c\/h2\u003e\n\u003cp\u003eNowadays, the brand has regained its popularity thanks to a number of collaborations and models designed by Bodega, JJJJound and Kith. Alongside classic silhouettes: the NB 992 or 550, the fresh 327 or 237 Casablanca have exploded in popularity.\u003c\/p\u003e\n\u003cp\u003eIt's a unisex sneaker so feel free to choose any version! Most of our models are available in both men's and women's sizes.\u003c\/p\u003e","products":[{"product_id":"new-balance-2002r-protection-pack-sea-salt","title":"New Balance 2002R Protection Pack Sea Salt","description":"\u003cp\u003eItem number: \u003cem\u003eM2002RDC\u003c\/em\u003e \u003cbr\u003eRelease date: \u003cem\u003eJune 2021\u003c\/em\u003e\u003cbr\u003eColor: \u003cem\u003eSEA SALT\/WHITE\u003c\/em\u003e\u003cbr\u003eFit: \u003cem\u003eregular (TTS)\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eThe Boston-based New Balance brand was founded in 1906, making it one of the oldest sneaker brands with over a century of history. In the past decade, New Balance has experienced a renaissance, helped by collaborations released on the market: just think of models designed by Bodega, JJJJound, or Kith. 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In the last decade, New Balance has enjoyed it's renaissance, fuelled by the collaborations it has launched, with models designed by the likes of Bodega, JJJJound and Kith. The hype around the brand is not limited to classic silhouettes: the NB 992 or 550, the fresh 327 or 237 Casablanca are also big hits.  \u003c\/p\u003e","brand":"New Balance","offers":[{"title":"EU36","offer_id":54799817867590,"sku":"M2002RDB-36","price":74990.0,"currency_code":"HUF","in_stock":true},{"title":"EU37","offer_id":54799817900358,"sku":"M2002RDB-37","price":74990.0,"currency_code":"HUF","in_stock":true},{"title":"EU37.5","offer_id":54799817933126,"sku":"M2002RDB-375","price":74990.0,"currency_code":"HUF","in_stock":true},{"title":"EU38","offer_id":54799817965894,"sku":"M2002RDB-38","price":74990.0,"currency_code":"HUF","in_stock":true},{"title":"EU38.5","offer_id":54799817998662,"sku":"M2002RDB-385","price":74990.0,"currency_code":"HUF","in_stock":true},{"title":"EU39.5","offer_id":54799818031430,"sku":"M2002RDB-395","price":74990.0,"currency_code":"HUF","in_stock":true},{"title":"EU40","offer_id":39660837142562,"sku":"M2002RDB-40","price":74990.0,"currency_code":"HUF","in_stock":true},{"title":"EU40.5","offer_id":39660837175330,"sku":"M2002RDB-405","price":74990.0,"currency_code":"HUF","in_stock":true},{"title":"EU41.5","offer_id":39660837208098,"sku":"M2002RDB-415","price":74990.0,"currency_code":"HUF","in_stock":true},{"title":"EU42","offer_id":39660837240866,"sku":"M2002RDB-42","price":74990.0,"currency_code":"HUF","in_stock":true},{"title":"EU42.5","offer_id":39660837273634,"sku":"M2002RDB-425","price":74990.0,"currency_code":"HUF","in_stock":true},{"title":"EU43","offer_id":39660837306402,"sku":"M2002RDB-43","price":74990.0,"currency_code":"HUF","in_stock":true},{"title":"EU44","offer_id":39660837339170,"sku":"M2002RDB-44","price":74990.0,"currency_code":"HUF","in_stock":true},{"title":"EU44.5","offer_id":39660837371938,"sku":"M2002RDB-445","price":74990.0,"currency_code":"HUF","in_stock":true},{"title":"EU45","offer_id":39660837404706,"sku":"M2002RDB-45","price":74990.0,"currency_code":"HUF","in_stock":false},{"title":"EU45.5","offer_id":39660837437474,"sku":"M2002RDB-455","price":74990.0,"currency_code":"HUF","in_stock":false},{"title":"EU46.5","offer_id":39660837470242,"sku":"M2002RDB-46","price":74990.0,"currency_code":"HUF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2999\/5106\/files\/NewBalance2002RProtectionPackPhantom_1.png?v=1752392095"},{"product_id":"new-balance-550-burgundy","title":"New Balance 550 Burgundy Cyan","description":"Item number: BB550WBG\u003cbr data-mce-fragment=\"1\"\u003eRelease: January 2022\u003cbr data-mce-fragment=\"1\"\u003eColor: WHITE\/BURGUNDY\/TURQUOISE\u003cbr data-mce-fragment=\"1\"\u003eSizing: normal (TTS)\u003cbr data-mce-fragment=\"1\"\u003e\u003cbr data-mce-fragment=\"1\"\u003eThe Boston-based New Balance brand was founded in 1906, making them one of the oldest sneaker brands with more than a century of history. 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