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The drew brand was born out of Justin Bieber's more mature phase of life and style in 2018. And why drew? It's Justin Bieber's middle name. The brand didn't start out with much hype at all, but it's become a household name among lovers of stylish streetwear.

Even those who can't forgive Justin's ‘teen star’ numbers and outfits (in short: very shiny and glitzy clothes, lots of bling-bling and Supra) will admit that his style has changed significantly in recent years, and has matured, so to speak. Justin's wife, model Hailey Baldwin, certainly has a lot to do with that.

His outfits are now much more casual, with a touch of the 90s, a bit retro, a bit vintage, and a lot of the skateboarding style is back in his T-shirts, sweaters, trousers and accessories. One thing is for sure: every piece is colourful and unique! Of course, the brand's ‘smiley’ logo is prominently featured on drew gear, where the mouth line is accented by the letters d r e w.