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Oakley

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Oakley’s story began in California back in 1975, originally with motocross accessories. But it didn’t take long before the brand shifted gears toward high-performance sunglasses designed specifically for athletes. From the start, Oakley has built its name on innovation, functionality, and bold design - whether it's eyewear, apparel, or gear, pushing limits has always been part of the DNA.

In the late ’90s and early 2000s, Oakley gained serious popularity in Eastern Europe too - first among extreme sports fans and ravers, then gradually in everyday life. It makes sense: whether you're training, traveling, driving, or hitting a festival, Oakley sunglasses are the perfect choice. No surprise the brand's been a steady presence for decades - and lately, it’s picked up fresh momentum. Oakley doesn’t follow trends, it sets them. Its signature wraparound “sunshield” models - like the Eye Jacket Redux, Radar EV Path or High Wrap - are both sporty and futuristic.

In recent years, Oakley has teamed up with a range of high-profile names at the crossroads of sports, culture, and fashion. French football star Kylian Mbappé became the global face of the brand, with sport-inspired lifestyle shades designed to look just as good off the field. From the NBA, Jaylen Brown has stepped in not just as an ambassador but as a creative partner, bringing a strong sense of style and social awareness that speaks to a younger generation. The brand has also collaborated with streetwear-driven minds like Brain Dead, fusing punk and DIY aesthetics with Oakley’s technical legacy. Samuel Ross, founder of A-COLD-WALL*, introduced a futuristic take through experimental materials and design, while the collab with Daily Paper brought an Afrofuturist lens to the collection.

Oakley’s iconic shield lenses and futuristic frames also align perfectly with today’s gorpcore trend - a style that pulls technical outdoor wear into the rhythm of city life.

And in 2025, Travis Scott took his partnership with Oakley to the next level, stepping into the role of Chief Visionary. That means creative input across product design, campaigns, and brand direction - and Travis is a natural fit. His style has always blended sport-tech elements with streetwear freedom, making him the ideal bridge between performance and culture.