Who is Kanye West and why are Yeezys so popular?

There’s no doubt about Kanye West being one of the most prominent artists of the 21st Centuries’ sneaker and streetwear culture. The American rappers’ first appearance to the public was in the early 2000’s after the release of his first studio album “The College Dropout” which was followed by several big accomplishments in the music industry such as multiple Grammy nominations. The World didn’t need much time to pay attention to the artist’s incredible style. He soon became a fashion icon which Nike quickly realized and offered him the opportunity to create his first sneaker line, the Nike Air Yeezy 1. With this collaboration, not only did West fulfill his dream to design his own sneaker, but he also became the first non-athlete person to get a signature sneaker from Nike.

Wait, Kanye West and Nike? Aren’t Yeezys Adidas? That’s a fair question. Yes, the Yeezys that most people know were all made in Adidas’ factories, but the story hadn’t started with “the Brand with the 3-stripes”. Ye’s collaboration with Nike soon became to an end. After his second line, the Nike Air Yeezy 2, West stated that owing to not receiving enough freedom he wasn’t willing to continue working with the brand anymore. Before signing a deal with Adidas in 2013, he designed fashion lines for the biggest names in the streetwear culture, like Louis Vuitton, Bape etc.…

It's “Yeezy” and not “Yezzy”!

You’ve probably seen the word “Yeezy” in a million ways, like “Yezzy” or “Geezy”, however the right way to write (and pronounce it) is “Yeezy”. But if you still wish to call it something else, no worries, because we, at True to Sole, will know what you mean ;)

Which one is the best Yeezy and how should I style them?

It’d impossible to decide on which Yeezy silhouette is the best. There are so many, all of which are close to perfection. The most popular ones are definitely the Adidas Yeezy Boost 350 v2, Adidas Yeezy 500, and the Adidas Yeezy 700, but we can’t leave the Adidas Yeezy Boost 380 unmentioned. All these models are perfect. They’re the most comfortable sneakers out there, which are also made of durable materials. Owing to the almost countless colorways they go perfect with basically everything. Whether it’s a basic white tee-blue jeans outfit or a tracksuit, you’ll find the best option for you, but certain colorways, like the Adidas Yeezy Boost 350 v2 Black Red (Bred), even go perfect with a smart casual outfit.

Whichever model you like, you’ll find the perfect fit for you at True To Sole and if you’re not sure which one to get or you’re not certain about your size, come visit our store in the heart of Budapest, where our crew will be happy to help you with their best knowledge.

We guarantee the authenticity of the products purchased from us!

Unfortunately, we live in a World full of fake sneakers, however we pay full attention to giving you a pair of 100% authentic ones. Our experienced team inspects each shoe that arrives to us before appearing in the store and on the webshop. This process makes sure only authentic sneakers are available in our selection. If you want to know more about this process, click here. Every pair of shoes comes with the True to Sole Authenticity Tag proving that your sneakers passed the legit check of our team.

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