We have opened the new True to Sole store - thank you for coming!
After a lot of work and preparation, we opened the new, bigger and cooler True to Sole store on July 25th. Thank you very much that so many of you came and that we received so many recognitions and praises. Read our experience report!
As the co-owners of True to Sole, Attila and Szebi, told in the previous interview, the store outgrew the old premises almost as soon as it opened.
What awaits you in the new store?
The store at Régi posta utca 5 didn't just get bigger: the whole team worked hard to ensure that the design, atmosphere and selection reminiscent of western and overseas sneaker resell stores await you upon opening.
When you enter, you can go in two directions: the Yeezy wall awaits you on the left hand side and behind it our unique "spectacle warehouse", where the typical Yeezy boxes lined up on the shelves can be seen not only by the team, but by all visitors.
To the right, you will find the team's favourites, the showcase of grails, where, in addition to the Chunky Dunky F&F release from Dior Jordan, you will also find Off-White and Travis Jordan and special Dunks :)
Off-White, BAPE and VIone t-shirts and hoodies, UNREAL stuff on the racks, and Nike and Jordan shoes on the wall, both hot and rare pieces.
Before opening
The "hard core" already took the business the night before at the Friends and Family party - let the pictures speak for themselves! As the party got going, the first retail campers started lining up at the store.
Retail Camp
After a (really) short sleep, Attila and Szebi cut the TTS blue ribbon at 10:00 a.m. The retail campers were the first to enter the store, so that - in a rather unusual way for a resell store - they could buy quite a few sneakers and hype stuff at retail prices. In the sneakerbox vlog, quite a few mini-interviews were made with the campers, check it out too!
The spin was great
After that, everyone could look around the store and the team had to keep pace with the many guys and girls who wanted to try and buy. One by one, the shoe boxes and stuff went into the white True to Sole bag. We are very happy that you also liked the Heritage t-shirt released on the occasion of the opening, as you completely stripped our stocks.
Golden Ticket and Sneaker Quiz
We prepared for other excitements as well, you were very clever because you found all the Golden Tickets and bagged the gifts for them.
Dozens of people gathered for the big Sneaker and Streetwear quiz: after 21 questions and exciting twists and turns, Ozsváth Dorián won the Yeezy 380 'Mist' sneaker.
Thank you very much for the recognitions
The amount of positive feedback and praise that came from you during the day in the store or on Insta, Facebook, and Tiktok was really great. This confirmed to us that there was a real need for a store of this kind and quality, and all we can say is: this is just the beginning!