Who is Travis Scott? How and why did he become one of the most successful musicians? Why do products bearing his name sell out in seconds and why can they be worth up to ten times their original price?He was born as Jacques Bermon Webster II in Houston, Texas. As a child, he lived with his parents and siblings at his grandmother's house in a poor neighborhood in south Houston. According to Scott, their neighbors were strange creatures, selling crack, often more like zombies than people, and sometimes stealing Travis's lawn mower. His mother worked as a sole breadwinner in an AT&T store, while his father tried his luck as a musician. The burden of the whole family was left to the disabled mother. "She's a strong woman, that's why I do what she does. There is nothing that can stop me!" - Travis
His father taught him to play the drums and piano from the age of three, so it's no wonder that he went into the music business after his grandfather, father and two uncles.
At the age of six, he and his parents moved to Missouri, where they could live in better circumstances. There was constant tension between the unemployed father and young Travis, as they both tried to pick up instrumentals in the same house.
Travis briefly attended the University of Texas at San Antonio, but spent the money he got from his mother for books and food on studio equipment and a plane ticket to New York. During his four months in the city, he slept in the homes of producers and musicians, sometimes on the floor and sometimes on couches. He went to Los Angeles with a friend, who left him without money or contacts after a disagreement. At the same time, his parents made a surprise visit to San Antonio when they found out he had dropped out of college and moved to New York.
His parents turned their backs on him and cut off all support, leaving Travis on his own. He got in touch with one of Kanye West's music engineers, who agreed to meet and listen to his work. Scott continued his career and uploaded more and more songs to the internet. At this time, his livelihood was based on his beats sold to small studios. After a couple of years, T.I. and Kanye took notice of his work and the latter offered him a contract at G.O.O.D Music.
Thus he played a role by the produktion of Kanye Yeezus's and Jay Z's Magna Carta ... Holy Grail album. In 2013, he signed with Grand Hustle Records, a studio founded by T.I. Prior to his first studio album, he released two mixtapes Owl Pharaoh and Days Before Rodeo between 2012-2014. (If you haven't heard it yet, now's the time to check it out!)
In 2015, Rodeo launched Travis on his path to legendary status, with the album finishing #3 among pop albums and going platinum. The tracks have featured no less names than Quavo, The Weekend, Kanye West, Young Thug and more. To this day, Rodeo is considered by many to be Scott's best album.
Birds in the Trap Sing McKnight
On September 2, 2016, he released his latest album, Birds in the Trap Sing McKnight, which reached number one on the Billboard 200 chart for the first time. By this time he had a huge fan base, but the hype surrounding him peaked with the release of his next solo album. (Don't forget, he also released an album with Quavo in the meantime.) And in 2017, he founded his own record company, Cactus Jack Records.
Astroworld is, in Travis' view, a true continuation of Rodeo. The albums he released between the two albums were released so that he could get his ideas out and devote his full attention to creating Astroworld. The album was named after a Houston amusement park that had closed during Travis's schooldays, and he created a festival under the same name to promote the album. Scott brings the endless energy within him to his fans and the world through his songs and concerts. Over the years, Travis has become famous for his crazy and dangerous live shows, which has gotten the rapper into serious trouble. In 2017, he was arrested for inciting a riot when he asked his fans to storm the stage. Why does he treat his fans like this? Travis thinks of his mentally disabled brother Marcus at his concerts and sees what his fans must be going through from his perspective. "I bring these guys on stage from the heart, I know what it would mean to my brother if his favourite artist called him up. I think of him every time."
The album, co-released with Cactus Jack Records artists Don Toliver and Sheck Wes, is due out in late 2019 with Young Thug. Highest in The Room was the album's precursor to reaching number one on the Hot 100, and Travis has achieved this position again after the success of Sicko Mode.
Look Mom I Can Fly
Hope this document movie I do not have to introduce anyone!
If you haven't seen it yet, head over to Netflix!
Fortnite Battle Royale
2020 is shaping up to be a rather difficult year, with many concerts and festivals cancelled or postponed due to Covid-19.
In a surprising and unusual way, however, we still got to experience the magic of live shows. Epic Games and Travis Scott teamed up to bring the Astroworld feel to millions of gamers, and premiered La Flame's song with Kid Cudi that earned the number one spot on the Hot100 list. Even if the game itself didn't grab you, you can watch the concert back on YouTube.
The Rodeo toy figurine, the Astroword Travis head or the merch that sells out in tenths of a second all prove that Travis Scott is a creative and marketing genius. In addition to being one of the most successful performers of recent times, he is also an excellent businessman.
Cactus Jack x Nike
Something new and innovative that we've already seen in 2009. I would best compare Travis and Nike's success to the Air Yeezy era, with the difference being that this time the American sports brand had more to bake than to save on royalties.
Let's take a look at some of the shoes we didn't win in on SNKRS app.
(You can find some of the shoes just listed on our webshop!)