Travis Scott and fragment design recently surprised us with a collab that included a t-shirt, sweatshirt, pants and jacket - some pieces even feature KAWS motifs!
The clothes were released alongside Travis x fragment Jordan 1 sneakers this summer. A common feature of the t-shirts in the drop is the vintage, worn-in effect, which is further enhanced by stencil/graffiti/splattered motifs and patterns and the colours used.
Each piece brings the relaxed style that is familiar from Travis/Cactus Jack stuff, and the fragment's flashy logos are everywhere. And on the pieces where KAWS has been involved, the brand's signature characters are of course at the centre.
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You've seen fragment design's clean, flash logo on many collab models - actually, just on collaborations, because, as unusual as it sounds, the brand that bears the name Hiroshi Fujiwara doesn't have its own products.
Fujiwara is often referred to as the "godfather of streetwear", with a career spanning more than 40 years. He was influenced by the London punk scene of the eighties and was at the rise of hip-hop in New York. He was also influenced by Western music, being Japan's first freelance DJ. Fujiwara was instrumental in bringing the Western style to the Land of the Rising Sun and was an inspiration to Virgil Abloh. In the nineties, he dedicated his time to his GOODENOUGH brand and then fragment design became his main project, he "found" its name in the dictionary and took its flash logo from one of his earlier projects, Electric Cottage.
Fragment Design's first collab was with Nike in 2010 and the collaboration has been ongoing ever since. This has been followed by collaborations with brands such as Moncler, Levi’s, Louis Vuitton, Beats and Maserati.